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MAAW Globe Awards are the
highest standards of excellence
2011 Winners
Best Activity Generating Brand Awareness & Trial Recruitment
Globe Award
Agency: Blue-Chip Marketing, UK
Client: VisitScotland
Campaign: Winter Twenty-Ten
Silver Award
Agency: Shining Star Marketing and Events, Australia
Client: Parmalat Australia
Campaign: Pauls 70th Birthday
Bronze Award
Agency: Ariad Custom Communications, Canada
Client: Unilever Canada
Campaign: Health care professional launch of Becel pro.activ
Best Activity Generating Brand Loyalty
Globe Award
Agency: Integer, Australia
Client: NRMA, SGIC & SGIO Insurance
Campaign: My Car Is Your Car
Silver Award
Agency: RAPP China
Client: Diageo, China
Campaign: Johnnie Walker Black Label Brand Ambassador Program
Bronze Award
Agency: McCann Erickson Malaysia
Client: Book Xcess, Malaysia
Campaign: Receipt Story
Best Activity Generating Brand Volume
Globe Award
Agency: Arc Worldwide, USA
Client: Walgreens, USA
Campaign: Arm Yourself for the Ones You Love
Silver Award
Agency: Ogilvy, Ireland
Client: Kellogg’s, Ireland
Campaign: Kelloggs Field of Dreams
Bronze Award
Agency: Blue-Chip Marketing, UK
Client: VisitScotland
Campaign: Winter Twenty-Ten
Best Brand-Building Campaign
Globe Award
Agency: Ogilvy Public Relations Worldwide, Taiwan
Client: Taipei World Trade Center
Campaign: Taiwan Pavilion at Expo 2010
Silver Award
Agency: Blue-Chip Marketing, UK
Client: VisitScotland
Campaign: Winter Twenty-Ten
Bronze Award
Agency: Leo Burnett, Australia
Client: Canon
Campaign: Canon World of EOS
Best Business-to-Business Campaign
Silver Award
Agency: Haygarth, UK
Client: HP Palm
Campaign: The Palm Sales Apprentice
Bronze Award
Agency: iris Nation Singapore
Client: Asia Pacific Breweries Singapore
Campaign: Bar Heroes Pint Programme
Best Digital Promotion Marketing Campaign
Globe Award
Agency: OgilvyAction, UK
Client: 3M Scotch Pop-Up Tape
Campaign: Pass the Parcel
Silver Award
Agency: Y&R Vietnam
Client: Associated British Foods & Friesland Campina Vietnam
Campaign: Ovaltine Super 5
Bronze Award
Agency: Advertising Agency TWIGA, Russia
Client: Russian Aid Fund
Campaign: Angels
Best Event or Experiential Marketing Campaign
Globe Award
Agency: Inventa, Canada
Client: Richmond Centre
Campaign: BELIEVE
Silver Award
Agency: Promarket Group, Israel
Client: Coca cola Israel
Campaign: The Coca-Cola Recycling Store
Bronze Award
Agency: Bates 141 Vietnam, Hong Kong
Client: Asia Pacific Breweries (Heineken)
Campaign: Heineken Countdown to 2011 Party
Best Innovative Idea or Concept
Globe Award
Agency: Agencia Tudo, Brazil
Client: Nestle
Campaign: Sustainable Ferris Wheel
Silver Award
Agency: Monumenta, Brazil
Client: Conselho Nacional do SESI
Campaign: The World's Biggest Hug
Bronze Award
Agency: SMP, UK
Client: Novartis Consumer Health
Campaign: Savlon one BIG adventure
Best Integrated Communications Campaign
Globe Award
Agency: COLANGELO, USA
Client: Church & Dwight, Co. Inc
Campaign: Magnum Live Large Project
Silver Award
Agency: Kinograf, Ukraine
Client: Evroset, Samsung Electronics
Campaign: Kseniya Sobchak. Crash
Bronze Award
Agency: Wunderman, Australia
Client: Microsoft
Campaign: Share House
Best Product Launch or Re-Launch
Globe Award
Agency: iris Nation Singapore
Client: Asia Pacific Breweries Singapore
Campaign: Heineken - Please Do Touch
Silver Award
Agency: InBrief (Ark Scholz & Friends Group), Russia
Client: Unilever
Campaign: AXE Rise Up
Best Retail, Key Account or Channel Specific Campaign
Globe Award
Agency: Agency Space LLP, UK
Client: Heineken UK
Campaign: Smithy the Horse
Silver Award
Agency: River Marketing, UK
Client: Mercedes-Benz Vans UK
Campaign: Van Sales Academy World Cup
Bronze Award
Agency: GROUND 4D, Ireland
Client: HEINEKEN IRELAND
Campaign: COORS LIGHT GIANT IN-STORE ROCKY MOUNTAINS
Best Small Budget Campaign
Globe Award
Agency: Cossette, Canada
Client: La Korrigane Brasserie Artisanale, Canada
Campaign: La Korrigane
Silver Award
Agency: Clemenger BBDO & Clemenger Fusion, Australia
Client: Guide Dogs Australia
Campaign: Guide Dogs - Support Scent
Bronze Award
Agency: River Marketing, UK
Client: Mercedes-Benz Vans UK
Campaign: Van Sales Academy World Cup
Best Sponsorship or Tie-In Campaign
Globe Award
Agency: Freshworks/TracyLocke, USA
Client: 7-Eleven
Campaign: Road Trip Rally
Silver Award
Agency: Arc Worldwide, USA
Client: MillerCoors, Miller High Life
Campaign: Give a Veteran a Piece of the High Life
Bronze Award
Agency: Dentsu Young & Rubicam, Japan
Client: Dole Japan
Campaign: Tokyo Marathon Special Banana
Best Use of Social Marketing in a Promotion Marketing Campaign
Globe Award
Agency: Leo Burnett, Australia
Client: Unilever, Australia
Campaign: Lifebuoy Launch
Silver Award
Agency: Mazah Live Marketing, Brazil
Client: West Coast
Campaign: West Coast Riders
Bronze Award
Agency: The Hive, Canada
Client: Reebok
Campaign: Sid Crosby Viral Videos
Best Use of the Internet in a Promotion Marketing Campaign
Globe Award
Agency: Kinograf, Ukraine
Client: Evroset, Samsung Electronics
Campaign: Kseniya Sobchak. Crash
Silver Award
Agency: Arnold KLP, UK
Client: Beatbullying
Campaign: The Big March
Bronze Award
Agency: Red Quest, Russia
Client: Mobile TeleSystems OJSC
Campaign: Red Quest