2011 Winners

• Best Activity Generating Brand Awareness & Trial Recruitment
  • Globe Award
    Agency: Blue-Chip Marketing, UK
    Client: VisitScotland
    Campaign: Winter Twenty-Ten
    
  • Silver Award
    Agency: Shining Star Marketing and Events, Australia
    Client: Parmalat Australia
    Campaign: Pauls 70th Birthday
    
  • Bronze Award
    Agency: Ariad Custom Communications, Canada
    Client: Unilever Canada
    Campaign: Health care professional launch of Becel pro.activ
    
• Best Activity Generating Brand Loyalty
  • Globe Award
    Agency: Integer, Australia
    Client: NRMA, SGIC & SGIO Insurance
    Campaign: My Car Is Your Car
    
  • Silver Award
    Agency: RAPP China
    Client: Diageo, China
    Campaign: Johnnie Walker Black Label Brand Ambassador Program
    
  • Bronze Award
    Agency: McCann Erickson Malaysia
    Client: Book Xcess, Malaysia
    Campaign: Receipt Story
    
• Best Activity Generating Brand Volume
  • Globe Award
    Agency: Arc Worldwide, USA
    Client: Walgreens, USA
    Campaign: Arm Yourself for the Ones You Love
    
  • Silver Award
    Agency: Ogilvy, Ireland
    Client: Kellogg’s, Ireland
    Campaign: Kelloggs Field of Dreams
    
  • Bronze Award
    Agency: Blue-Chip Marketing, UK
    Client: VisitScotland
    Campaign: Winter Twenty-Ten
    
• Best Brand-Building Campaign
  • Globe Award
    Agency: Ogilvy Public Relations Worldwide, Taiwan
    Client: Taipei World Trade Center
    Campaign: Taiwan Pavilion at Expo 2010
    
  • Silver Award
    Agency: Blue-Chip Marketing, UK
    Client: VisitScotland
    Campaign: Winter Twenty-Ten
    
  • Bronze Award
    Agency: Leo Burnett, Australia
    Client: Canon
    Campaign: Canon World of EOS
    
• Best Business-to-Business Campaign
  • Silver Award
    Agency: Haygarth, UK
    Client: HP Palm
    Campaign: The Palm Sales Apprentice
    
  • Bronze Award
    Agency: iris Nation Singapore
    Client: Asia Pacific Breweries Singapore
    Campaign: Bar Heroes Pint Programme
    
• Best Digital Promotion Marketing Campaign
  • Globe Award
    Agency: OgilvyAction, UK
    Client: 3M Scotch Pop-Up Tape
    Campaign: Pass the Parcel
    
  • Silver Award
    Agency: Y&R Vietnam
    Client: Associated British Foods & Friesland Campina Vietnam
    Campaign: Ovaltine Super 5
    
  • Bronze Award
    Agency: Advertising Agency TWIGA, Russia
    Client: Russian Aid Fund
    Campaign: Angels
    
• Best Event or Experiential Marketing Campaign
  • Globe Award
    Agency: Inventa, Canada
    Client: Richmond Centre
    Campaign: BELIEVE
    
  • Silver Award
    Agency: Promarket Group, Israel
    Client: Coca cola Israel
    Campaign: The Coca-Cola Recycling Store
    
  • Bronze Award
    Agency: Bates 141 Vietnam, Hong Kong
    Client: Asia Pacific Breweries (Heineken)
    Campaign: Heineken Countdown to 2011 Party
    
• Best Innovative Idea or Concept
  • Globe Award
    Agency: Agencia Tudo, Brazil
    Client: Nestle
    Campaign: Sustainable Ferris Wheel
    
  • Silver Award
    Agency: Monumenta, Brazil
    Client: Conselho Nacional do SESI
    Campaign: The World's Biggest Hug
    
  • Bronze Award
    Agency: SMP, UK
    Client: Novartis Consumer Health
    Campaign: Savlon one BIG adventure
    
• Best Integrated Communications Campaign
  • Globe Award
    Agency: COLANGELO, USA
    Client: Church & Dwight, Co. Inc
    Campaign: Magnum Live Large Project
    
  • Silver Award
    Agency: Kinograf, Ukraine
    Client: Evroset, Samsung Electronics
    Campaign: Kseniya Sobchak. Crash
    
  • Bronze Award
    Agency: Wunderman, Australia
    Client: Microsoft
    Campaign: Share House
    
• Best Product Launch or Re-Launch
  • Globe Award
    Agency: iris Nation Singapore
    Client: Asia Pacific Breweries Singapore
    Campaign: Heineken - Please Do Touch
    
  • Silver Award
    Agency: InBrief (Ark Scholz & Friends Group), Russia
    Client: Unilever
    Campaign: AXE Rise Up
    
• Best Retail, Key Account or Channel Specific Campaign
  • Globe Award
    Agency: Agency Space LLP, UK
    Client: Heineken UK
    Campaign: Smithy the Horse
    
  • Silver Award
    Agency: River Marketing, UK
    Client: Mercedes-Benz Vans UK
    Campaign: Van Sales Academy World Cup
    
  • Bronze Award
    Agency: GROUND 4D, Ireland
    Client: HEINEKEN IRELAND
    Campaign: COORS LIGHT GIANT IN-STORE ROCKY MOUNTAINS
    
• Best Small Budget Campaign
  • Globe Award
    Agency: Cossette, Canada
    Client: La Korrigane Brasserie Artisanale, Canada
    Campaign: La Korrigane
    
  • Silver Award
    Agency: Clemenger BBDO & Clemenger Fusion, Australia
    Client: Guide Dogs Australia
    Campaign: Guide Dogs - Support Scent
    
  • Bronze Award
    Agency: River Marketing, UK
    Client: Mercedes-Benz Vans UK
    Campaign: Van Sales Academy World Cup
    
• Best Sponsorship or Tie-In Campaign
  • Globe Award
    Agency: Freshworks/TracyLocke, USA
    Client: 7-Eleven
    Campaign: Road Trip Rally
    
  • Silver Award
    Agency: Arc Worldwide, USA
    Client: MillerCoors, Miller High Life
    Campaign: Give a Veteran a Piece of the High Life
    
  • Bronze Award
    Agency: Dentsu Young & Rubicam, Japan
    Client: Dole Japan
    Campaign: Tokyo Marathon Special Banana
    
• Best Use of Social Marketing in a Promotion Marketing Campaign
  • Globe Award
    Agency: Leo Burnett, Australia
    Client: Unilever, Australia
    Campaign: Lifebuoy Launch
    
  • Silver Award
    Agency: Mazah Live Marketing, Brazil
    Client: West Coast
    Campaign: West Coast Riders
    
  • Bronze Award
    Agency: The Hive, Canada
    Client: Reebok
    Campaign: Sid Crosby Viral Videos
    
• Best Use of the Internet in a Promotion Marketing Campaign
  • Globe Award
    Agency: Kinograf, Ukraine
    Client: Evroset, Samsung Electronics
    Campaign: Kseniya Sobchak. Crash
    
  • Silver Award
    Agency: Arnold KLP, UK
    Client: Beatbullying
    Campaign: The Big March
    
  • Bronze Award
    Agency: Red Quest, Russia
    Client: Mobile TeleSystems OJSC
    Campaign: Red Quest